Privacy policy
Privacy Policy
Last updated: 4 September 2026
Dena McCullagh London Ltd operates this website and online store. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create an account, contact us or otherwise interact with our services.
Dena McCullagh London Ltd is the data controller responsible for your personal information.
Our store is powered by Shopify, which provides the ecommerce platform that allows us to sell our products and services to you.
Information we collect
Depending on how you interact with us, we may collect the following information:
• Your name, email address, telephone number, billing address and delivery address
• Your account details, preferences and login information
• Information about products you view, add to your basket, purchase, return or cancel
• Order, payment and transaction information
• Messages and other information you provide when contacting us
• Your IP address, browser, device and network information
• Information about how you use and navigate our website
• Your marketing and cookie preferences
We do not directly store complete payment-card details. Payments are processed securely by Shopify and the relevant payment provider.
How we collect your information
We may collect your personal information:
• Directly from you when you place an order, create an account, subscribe to marketing or contact us
• Automatically when you use our website, including through cookies and similar technologies
• From Shopify and other service providers that help us operate our store
• From payment providers, delivery companies and other partners involved in completing your order
• From social-media or advertising platforms, where you have permitted them to share information with us
How we use your information
We may use your personal information to:
• Process payments and fulfil your orders
• Arrange delivery and provide tracking information
• Manage returns, refunds and customer enquiries
• Create and manage customer accounts
• Communicate with you about your order
• Prevent fraud and protect the security of our website
• Maintain our business, financial and tax records
• Improve our website, products and customer experience
• Send marketing communications where you have agreed to receive them
• Comply with our legal and regulatory obligations
• Establish, exercise or defend legal claims
Our lawful bases
Under UK data-protection law, we rely on the following lawful bases:
Contract
We process information when it is necessary to provide products or services you have requested, including processing your order, taking payment, arranging delivery and managing returns.
Consent
We rely on your consent for activities such as optional marketing communications and non-essential cookies. You may withdraw your consent at any time.
Legitimate interests
We may process information where it is reasonably necessary for our legitimate business interests, including operating and improving our store, responding to enquiries, preventing fraud and protecting our business. We consider your rights and interests before relying on this basis.
Legal obligations
We process certain information to comply with legal, tax, accounting, regulatory and consumer-protection requirements.
Marketing
If you choose to receive marketing emails, we may send you news, product information and promotional communications.
You can unsubscribe at any time by clicking the unsubscribe link in an email or contacting hello@denamccullaghlondon.com.
Unsubscribing from marketing will not stop essential communications concerning your orders, payments, deliveries or returns.
We do not sell your personal information.
Cookies
Our website uses cookies and similar technologies to operate the store, remember your preferences, understand how the website is used and, where you have consented, support marketing and advertising.
Essential cookies are necessary for the website and checkout to work. Optional cookies will only be used in accordance with your choices through our cookie banner or privacy settings.
You can change your cookie preferences through the cookie settings on our website. You can also control cookies through your browser settings, although disabling essential cookies may affect how the website functions.
How we share your information
We may share relevant personal information with trusted organisations that help us operate our business, including:
• Shopify, which hosts and operates our online store
• Payment processors and banking providers
• Royal Mail and other delivery or fulfilment providers
• Website hosting, IT, cloud-storage and security providers
• Analytics, marketing and advertising providers where applicable
• Accountants, legal advisers, insurers and other professional advisers
• Government bodies, regulators, courts or law-enforcement authorities where required by law
These organisations may only use your information for the relevant service, in accordance with their contractual and legal obligations.
Shopify
Our store is hosted by Shopify. Information you provide through our website is processed by Shopify to operate the store, checkout and related services.
Shopify may also process certain information for its own purposes as described in the Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en
You can find further information about Shopify’s privacy practices and available privacy controls through the Shopify Privacy Portal:
https://privacy.shopify.com
International transfers
Shopify and some of our other service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we or our service providers use appropriate safeguards required by applicable data-protection law. These may include adequacy regulations, the UK International Data Transfer Agreement or approved contractual clauses.
How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal obligations.
Order, payment and transaction records will generally be retained for up to six years for tax, accounting and legal purposes.
Customer-service communications will generally be retained for up to two years after the enquiry has been resolved, unless they relate to an order or legal matter requiring longer retention.
Marketing information will be retained until you unsubscribe, withdraw your consent or it is no longer required.
Shopify and our other service providers may retain information in accordance with their own legal obligations and retention policies.
Security
We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no internet transmission or electronic-storage system can be guaranteed to be completely secure. Please do not send sensitive payment or financial information to us by ordinary email.
Your rights
Under UK data-protection law, you may have the right to:
• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information
• Object to certain types of processing
• Receive certain information in a portable format
• Withdraw your consent at any time where processing is based on consent
• Object to direct marketing at any time
• Complain to the Information Commissioner’s Office
These rights are not absolute and may be subject to legal limitations.
To exercise your rights, please email hello@denamccullaghlondon.com. We may need to verify your identity before completing your request.
Automated fraud prevention
Shopify, payment providers or other service providers may use automated systems to identify potentially fraudulent or unauthorised transactions. This may result in an order or payment being delayed, reviewed or declined.
Children’s information
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13.
Customers under the age of 18 should use the website and make purchases only with the involvement of a parent or guardian.
If you believe a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and delete it where required.
Third-party websites
Our website may contain links to third-party websites or social-media platforms. We are not responsible for the privacy or security practices of websites that we do not operate. Please review their privacy policies before providing personal information.
Complaints
If you have a concern about how we use your personal information, please contact us first at hello@denamccullaghlondon.com so that we can try to resolve it.
You also have the right to complain to the Information Commissioner’s Office:
Website: https://www.ico.org.uk
Telephone: 0303 123 1113
Changes to this policy
We may update this Privacy Policy to reflect changes to our services, legal obligations or business practices. The updated version will be published on this website with a revised “Last updated” date.
Contact us
If you have questions about this Privacy Policy, how we use your information or wish to exercise your rights, please contact:
Dena McCullagh London Ltd
13 Vansittart Estate
Windsor
Berkshire
SL4 1SE
United Kingdom
Email: hello@denamccullaghlondon.com